Scenario Techniques

WHAT ARE SCENARIO TECHNIQUES ?

" Scenario Techniques help us to pass from an ignorant certainty to a thoughtful uncertainty "
Despite every effort to stay on the watch, each day brings its unexpected novelties, surprising changes or tremendous challenges: new economy, venture capitalist structures, bio-technologies, genetic engineering,… As a conscious and responsible decision-maker, you have to identify the critical elements that could endanger your organization and act efficiently to anticipate them. In today’s and tomorrow’s complex environment, scenarios are indispensable, powerful tools, helping you to break new ground and to rehearse the future.

Our scenario planning methods help to: 

  1. Create consistent and contrasting scenarios, which cover the range of possible futures:
  • Analyze and anticipate the changes of corporate environment
  • Detect present and future opportunities and shape them into a sound, palpable success
  • Identify risks and threats and turn them to your favor
  1. Design a comprehensive master guideline which:
  • Seizes the challenges of the scenarios
  • Combines core competences with future options
  • Motivates human resources to create their future
  1. Develop a new corporate vision and implement a monitoring system based on the scenarios and the master guideline. The monitoring system helps you to navigate from the present to the future.

You are the experts in your area, therefore you should be in the drivers’ seat for the change process.
Some successful examples of Scenario application
Kodak : one of the first companies to develop electronic imaging in parallel with their traditional activities (chemistry and mechanics) and has created new equipment for conferences and audio-visual applications.
Citibank : successfully changed from a former consumer credit activity into a financial services provider.
DASA :

former defense systems manufacturer, became the leader in aeronautic high-tech for civil and military markets.
German Air Controllers (DFS) successfully turned their civil service administration into a competitive private service provider for European air traffic control.
DaimlerChrysler :

transformed their automotive manufacturer’s identity into a modern mobility service provider.
Glaxo SmithKline : abandoned their old paradigm " Fight against illness " and created a new vision as a "Health Care" service provider.
Saudi Business Machines : former IBM distributor for hardware and software, became a leading internet and e-business service provider in Saudi Arabia, in accordance with Islamic laws.
...etc.

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